21专访｜海通创意：在大湾区投资约9亿元，半数项目来自文投会

Core Insights - The article discusses the challenges in financing the cultural industry and highlights the importance of connecting capital with cultural enterprises to drive high-quality development [2] - Haitong Creative, a veteran in cultural industry investment, focuses on the "Cultural + AI +" integration strategy, leveraging its comprehensive financial services to support enterprises beyond just funding [2][3] Investment Strategy - Haitong Creative manages several large cultural industry funds, with nearly 12 billion yuan in actual funds, making it one of the few cultural investment platforms with over 10 billion yuan in scale [3] - The current investment focus is on the dual integration of "Cultural +" and "AI +", with nearly 70% of the investments in the AI sector, including foundational platform enterprises and various technology fields [4] - Key areas of interest include IP, VR, MR, and AR, with a strong emphasis on investing in IP projects due to their potential [4] Operational Goals - The company aims to provide comprehensive lifecycle support for invested enterprises, not just financial backing, and seeks to connect projects with industry resources [5] - Haitong Creative has been closely collaborating with the Greater Bay Area to enhance project and business application synergies [5] Case Studies and Achievements - A notable case involves Haitong Creative facilitating a partnership between its invested company, Jianwei Libaoke Technology, and a Guangdong company, enhancing business expansion in the Greater Bay Area [6] - The company has made significant investments in the Greater Bay Area, totaling approximately 900 million yuan, recognizing the region's cultural industry as a leading sector in the country [7] Cultural Investment Conference - The Greater Bay Area Cultural Industry Investment Conference has become a key platform for Haitong Creative to discover quality projects and facilitate business scene implementations [7][8] - The conference has seen a significant increase in signed intention amounts, from 2 billion yuan in 2023 to 5.6 billion yuan in 2024, with actual financing reaching 6.387 billion yuan [8] - The upcoming 2025 conference is set to feature a comprehensive agenda designed to empower the high-quality development of the cultural industry in the Greater Bay Area [8]