标准空白下的竞逐：可生食鸡蛋企业的“品质长征”

Core Viewpoint - The consumption of raw and semi-cooked eggs is increasing in China, driven by rising living standards and changing dietary habits, leading to a growing market for "raw consumption" eggs, which now contribute nearly 70% of the total transaction volume in the egg industry on platforms like Tmall [1][3]. Industry Trends - The demand for raw consumption eggs is growing rapidly, with search volumes for related products surpassing traditional eggs, indicating a shift in consumer preferences towards non-cooked egg consumption [3]. - The egg industry is experiencing a transformation towards higher safety and quality standards, with raw consumption eggs serving as a catalyst for this shift [7][12]. Quality Standards - There is a call for unified quality standards for raw consumption eggs to address safety concerns, as current regulations are insufficient and lack comprehensive national standards [3][6]. - The absence of strict standards has led to market confusion, with many products claiming to be "raw consumption" eggs without meeting necessary safety criteria [3][6]. Safety Concerns - Salmonella is a significant health risk associated with eggs, with WHO reporting approximately 115 million cases of salmonella infections annually, highlighting the need for stringent safety measures in the production of raw consumption eggs [6]. - Current regulations primarily focus on processed egg products, leaving fresh eggs largely unregulated, which poses safety risks for consumers [4]. Market Dynamics - The price of raw consumption eggs is significantly higher than regular eggs, yet consumer interest continues to grow, indicating a willingness to pay for perceived quality and safety [3]. - The market for raw consumption eggs is still in its early stages, with only 18% of companies adhering to international standards, while 35% of products claim to meet these standards [13]. Industry Collaboration - The establishment of group standards for raw consumption eggs is seen as a crucial step towards creating a unified standard system, which will enhance consumer trust and industry credibility [14][16]. - Collaboration among industry players, including producers, researchers, and regulatory bodies, is essential for developing comprehensive standards and ensuring quality throughout the supply chain [14][16]. Future Outlook - The egg industry in China is expected to transition from a focus on quantity to one centered on quality and safety, with raw consumption eggs playing a pivotal role in this evolution [12]. - The growth of high-quality egg products is anticipated to open new market opportunities, driven by consumer demand for safer and more nutritious options [12][16].