SPD BANK(SH:600000) Zhong Guo Jin Rong Xin Xi Wang·2025-10-10 08:24Core Insights - The article highlights the strong consumer enthusiasm during the extended "Golden Week" holiday, driven by various promotional activities from financial institutions like Shanghai Pudong Development Bank (SPDB) credit cards [1][2] - SPDB's credit card campaign, titled "'Pu' Benefits Uninterrupted, Set Off Immediately," aims to stimulate consumer spending through targeted offers in food, travel, and shopping [1][2] Group 1: Consumer Spending Trends - The holiday season has seen a robust release of diverse consumer spending, particularly in service-oriented sectors such as tourism, dining, and entertainment, indicating a long-term trend of consumption structure upgrading [2] - Credit cards are positioned as essential financial products that empower consumer spending and expand domestic demand, playing a crucial role in connecting consumer intent with action [2][3] Group 2: SPDB Credit Card Campaign - The campaign features three main tags: "66 Good Eats," "66 Good Fun," and "66 Good Savings," which collectively address the core aspects of holiday life [1][4] - The "66 Good Eats" initiative focuses on everyday dining, offering discounts through partnerships with platforms like JD.com, allowing cardholders to access significant savings on food purchases [4][5] - The "66 Good Fun" segment targets travel needs, providing visible benefits for cardholders planning trips, with notable collaborations such as with Eastern Airlines [4][5] Group 3: Digital and Online Shopping Incentives - The "66 Good Savings" initiative enhances daily life by covering online shopping and digital payments, with partnerships established with major platforms like JD.com, Alipay, Pinduoduo, and Douyin [5][6] - New users binding their SPDB credit cards to Alipay can receive substantial welcome bonuses, while ongoing promotions offer cashback and discounts for online purchases [5][6] - The campaign's design reflects a deep understanding of consumer behavior, providing tangible benefits that enhance the shopping experience across various platforms [6]