涪陵榨菜：公司渝超期间直播商品曝光人数环比增长17%，商品点击人数环比增长13%

Group 1 - The core viewpoint of the article highlights that Fuling Zhacai (002507.SZ) has seen a 17% increase in the number of viewers for its live-streamed products and a 13% increase in product clicks during the Yuchao period, indicating a positive trend in marketing efforts [1] - The company is focusing its marketing strategies on promoting sales at the terminal level and increasing exposure for new product launches, with plans to continuously innovate and explore diverse brand communication methods in the future [1] Group 2 - An investor raised concerns on the interactive platform regarding the effectiveness of the company's marketing efforts, particularly questioning the lack of engagement in the Douyin live-streaming sessions despite increased investment in marketing [3] - The investor suggested that the company should adopt more contemporary strategies similar to those of successful brands like Yeshui, implying that traditional marketing approaches may no longer be effective and could be contributing to declining performance [3]