Core Insights - The weight management market is evolving from a focus on mere weight loss to a comprehensive health management approach that emphasizes metabolic health, body shape, and psychological well-being [1] - The main challenge in the current market is to create effective and marketable solutions that integrate scientific components, precise targeting, and innovative expression to open new growth avenues [1] Market Trends - The P.A.C.E model, derived from the Flywheel's START product evaluation framework, focuses on analyzing the alignment between product development and consumer trends [6] - The weight management market is experiencing a significant shift in consumer expectations, moving from single-dimensional body management to a holistic approach to health balance [13] Consumer Demographics - Women account for 85% of the weight management market demand, with the primary demographic being young to middle-aged individuals (ages 25-40) [18][23] - The demand is concentrated in first-tier cities like Beijing, Shanghai, and Guangzhou, indicating a strong interest in health management across various lifestyle dimensions [23] Emerging Consumer Needs - There is a notable increase in related health needs such as health care, emotional regulation, and energy activation, indicating that consumers are integrating weight management into broader life scenarios [17] - The "sugar control" demand remains the most significant among target groups, with the "intermittent fasting" demographic showing a remarkable growth rate of 228% [26] Consumption Patterns - The traditional three meals a day model is being disrupted by a 24/7 consumption demand, with late-night consumption growing by 83% [32] - Outdoor activity consumption has surged by 257%, reflecting the trend of portable health foods accompanying fitness activities [37] Product Experience - Consumer satisfaction is heavily influenced by taste and packaging design, with a high level of dissatisfaction regarding taste despite good efficacy ratings [42] - The market is shifting towards flavor innovations that balance health benefits with sensory enjoyment, leading to four main flavor innovation directions: "health consciousness," "sensory satisfaction," "natural freshness," and "enjoyable balance" [43] Packaging Innovations - To address consumer pain points, innovative packaging solutions are being developed to reduce decision fatigue, enhance convenience, and boost motivation for sustained weight management [73] - Successful packaging is seen as a tool to lower decision costs, improve user experience, and encourage adherence to health management goals [73]
《体重管理食饮创新报告》：探索“有效且好吃”的产品研发思路
3 6 Ke·2025-10-10 08:37