香飘飘官宣孙颖莎代言，加速品牌健康化升级

Core Insights - The announcement of Sun Yingsha as the brand ambassador for Xiangpiaopiao's "Original Leaf Fresh Brew" series emphasizes the brand's commitment to health, authenticity, and high quality [1][4] - The partnership reflects a deep understanding of brand spirit, aligning with Sun Yingsha's "champion spirit" and dedication to excellence, which resonates with the product philosophy of Xiangpiaopiao [3] Brand Strategy - Choosing Sun Yingsha as a brand ambassador showcases Xiangpiaopiao's focus on long-termism, as the company prioritizes health-oriented product development over quick market trends [3] - The "Original Leaf Fresh Brew" series is a key component of Xiangpiaopiao's health strategy, featuring innovations like "Original Leaf Tea Bag + Milk Lock Fresh Cup" technology, achieving health standards of "0 trans fat, 0 vegetable fat powder, 0 flavoring" [3] Production and Quality Control - Xiangpiaopiao has established "super tea gardens" in Yunnan and Zhejiang, ensuring strict control over every production stage from soil improvement to harvesting and processing [3] - This comprehensive health-focused supply chain positions Xiangpiaopiao as a leader in the cup tea market, aiming to redefine the perception of milk tea from a mere leisure drink to a healthy supplement for active lifestyles [3][4] Competitive Advantage - Health has become Xiangpiaopiao's sharpest competitive barrier, marking the endorsement of Sun Yingsha as a milestone in the brand's development [4] - The company is initiating a self-revolution in healthy milk tea, setting industry standards with a "champion" approach [4]