为什么好多人走哪都要买冰箱贴？

Core Insights - The cultural and tourism consumption trend continues post the Mid-Autumn Festival and National Day holidays, with cultural and creative products, particularly fridge magnets, gaining popularity as new landmarks for tourists [1][4] Cultural Symbol Transformation - The fridge magnets have evolved from mere souvenirs to cultural symbols, with the National Museum of China’s fridge magnet inspired by the crown of Empress Xiaoduan achieving over 1 million sales and generating over 100 million yuan in revenue [2][4] - Other museums, such as the Zhejiang Provincial Museum and the Palace Museum, have also seen success with their uniquely designed fridge magnets, indicating a strong market response [2][4] Cultural Consumption Shift - The success of these products reflects a shift from "commemorative consumption" to "cultural identity consumption," driven by cultural confidence and consumption upgrades [4][10] - The younger generation is increasingly willing to pay for aesthetic and meaningful products, indicating a change in consumer psychology [5][6] Market Dynamics - Fridge magnets are favored for their affordability and flexibility in production, allowing for rapid iteration and large-scale manufacturing [5][6] - The social media era enhances the fridge magnets' appeal as "social currency," with platforms like Xiaohongshu and Douyin facilitating widespread sharing and engagement [6][9] Industry Evolution - The rising popularity of fridge magnets highlights a broader transformation in the cultural and creative industry, where museums are transitioning from content providers to cultural IP operators [7][9] - The trend indicates a shift from short-lived commemorative products to long-term brand value creation, with museums developing comprehensive IP ecosystems [10]