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联众(06899.HK):决定进一步加强女性娱乐领域的战略布局
OURGAMEOURGAME(HK:06899) Ge Long Hui·2025-10-10 09:54

Core Insights - The company, 联众 (06899.HK), is enhancing its strategic focus on the female entertainment sector, aiming to improve the value experience for core female users and drive growth through quality and innovative content [1][2] Group 1: Business Strategy - The company has established a solid user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities, which provides a strong foundation for future development and data insights [1] - The company emphasizes the importance of understanding and serving its core users to uncover deeper value, which is seen as key to future competition [1] Group 2: Business Matrix Development - The company plans to upgrade the entertainment live streaming experience by refining content categories, encouraging innovative interaction formats, and strengthening emotional connections among users, making the platform a key space for leisure and social interaction [1] - There will be increased investment in the entertainment live streaming and live e-commerce sectors [1] Group 3: Customized Product Development - The company is developing light competitive gaming products that focus on enjoyable gameplay and strong community interaction, reducing the hardcore attributes of traditional competition [2] - The focus will also be on creating female-oriented casual games that are easy to play, visually appealing, and provide emotional comfort, aligning with modern women's pursuit of low-pressure entertainment experiences [2] - This strategic focus is expected to enhance user engagement, expand new business growth opportunities, and create long-term sustainable value for shareholders [2]