加入中国电商事业群百日，飞猪“十一”增速达市场3倍

Group 1 - The core performance of Fliggy during the 2025 National Day and Mid-Autumn Festival holiday shows a GMV growth of 48% and a service user growth of 30% compared to the previous year [2] - The Ministry of Culture and Tourism reported that during the 8-day holiday, there were 888 million domestic trips, an increase of 123 million trips compared to the 2024 holiday, with total spending reaching 809 billion yuan, up by 108.19 billion yuan [2] - Fliggy's user growth rate is nearly double that of the overall market, while its transaction scale growth exceeds the market by more than three times [2] Group 2 - Analysts believe Fliggy's explosive growth during the "Eleventh" holiday season indicates the effectiveness of Alibaba's consumer platform strategy [3] - The introduction of a direct entry to Fliggy on the Taobao app and enhanced membership benefits has improved consumer experience and driven significant growth in traffic and high-spending customer segments [3] - Fliggy and Ele.me have recently joined Alibaba's e-commerce group, leading to record-breaking daily ticket sales for domestic flights and hotel bookings [3] Group 3 - In the online travel sector, accommodation services are considered a pillar business for OTAs due to their high revenue structure, profit margins, and competitive barriers [4] - Hotel night volume has significantly increased by 78% year-on-year, with over 100 hotel brands experiencing at least double growth in night volume [4] - The 88VIP membership program has surpassed 53 million members, with these users spending 8-10 times more than average users, contributing to a 120% increase in hotel night volume during the holiday period [4]