Core Insights - The article discusses the transformation of Chinese households from traditional cooking to a focus on lifestyle, emphasizing the importance of time, health, and emotional well-being in the context of pre-prepared meals [1] Group 1: Demographic Shifts - The consumption landscape in China is being reshaped by two significant demographics: the "post-00s" generation, comprising 150 million individuals, and the expanding "silver-haired" population, which has reached 280 million [2][3] - Over 70% of young users purchase pre-prepared meals primarily to save time and due to a lack of cooking skills, redefining the kitchen as a space for efficiency rather than labor [2] - More than one-third of elderly individuals find daily cooking challenging, leading to a demand for convenient, nutritious meal solutions that cater to their specific dietary needs [3] Group 2: Time Savings - A traditional family dinner takes approximately 1-2 hours, while a pre-prepared meal can be prepared in about 20-30 minutes, saving around 1 hour per meal [4] - This time savings accumulates to 365 hours annually, equivalent to over 45 workdays, allowing families to reclaim time for learning, fitness, or quality family experiences [4] Group 3: Industry Evolution - The evolution of the dairy industry serves as a historical reference for the pre-prepared meal sector, illustrating the transition from unsafe to safe consumption through technological advancements [5] - The future of pre-prepared meals is expected to focus on personalized, health-oriented dietary solutions driven by modern agriculture, food technology, and data analytics [6] Group 4: Customization and Cultural Significance - Future scenarios envision tailored meal options for various demographics, such as low-sugar meals for diabetics and easy-to-digest options for the elderly, highlighting the importance of individual dietary needs [7] - The development of the "New Year dish" economy in Guangdong illustrates how pre-prepared meals can blend tradition with personalization, enhancing family connections and cultural heritage [8]
十分钟再谈预制菜:一场关于时间、健康与情感的生活变革
2 1 Shi Ji Jing Ji Bao Dao·2025-10-10 10:31