Core Insights - MINISO LAND's first store in Northwest China opened in Xi'an, featuring a three-story immersive space and over 100 IP products, aiming to create a new urban landmark that integrates consumption, social interaction, and cultural experiences [2][4] - The store serves as a strategic entry point for MINISO in the Northwest region and is positioned as the first WAKUKU-themed store in the country, exemplifying Xi'an's "first store economy" [2][4] Store Features - The Xi'an MINISO LAND store spans nearly 1,200 square meters and features a distinctive exterior with a giant 3D WAKUKU-themed installation, making it a recognizable commercial landmark in the area [2] - The store offers over 6,000 product types, with more than 80% being IP products from popular franchises such as Sanrio, Disney, WAKUKU, Harry Potter, and Pokémon, catering to the trend of "interest consumption" [2][4] Innovation and Strategy - MINISO is transforming traditional retail spaces into "global IP showcase venues" through innovative space design and IP content integration, with MINISO LAND being a prime example of this concept [4] - The opening of the Xi'an store signifies the deepening of MINISO's "super IP + super store + super experience" innovation model, promoting commercial upgrades and a vibrant cultural atmosphere [4]
在古都西安邂逅全球IP，名创优品MINISO LAND西北首店激活国庆消费新活力