Core Insights - The article discusses the evolution of fruit consumption in China, highlighting a shift from scarcity to abundance, with a focus on the affordability and availability of various fruits [1][7][52]. Industry Overview - The cultivation area for Sunshine Rose grapes has increased from less than 150,000 acres in 2015 to approximately 1.5 million acres today, while blueberry cultivation reached 1.4 million acres last year [5][19]. - Technological advancements in fruit farming, including AI and automated nutrient delivery systems, have significantly improved production efficiency [5][30]. Historical Context - Historically, fruit was considered a luxury in China, with limited access for the general population until recent decades [7][13]. - The transition to fruit cultivation began when farmers realized the higher profitability of fruit compared to staple crops, leading to increased planting and investment in orchards [8][11]. Pricing Dynamics - The article notes that the price of blueberries has dropped from 24.9 yuan per box (125 grams) to as low as 5 yuan during promotions, indicating a significant reduction in consumer costs [2][5]. - The affordability of fruits is attributed to increased supply and improved agricultural practices, making fruits accessible to a broader demographic [1][5]. Supply Chain Innovations - The development of cold chain logistics has enabled the transportation of fruits like lychee to international markets, maintaining freshness and extending shelf life [31][36]. - New technologies, such as space electric field preservation, have enhanced the longevity of fruits during transport, allowing for better market reach [36][37]. Branding and Market Positioning - The article emphasizes the lack of international brands in the Chinese fruit market, which limits pricing power and market share compared to established brands like Zespri [48][50]. - The rise of e-commerce has transformed the fruit industry, allowing for direct sales from producers to consumers, thereby reducing costs and improving access [52][53]. Labor Market Impact - The growth of the fruit e-commerce sector has created new job opportunities, particularly for individuals previously engaged in low-wage agricultural labor, allowing for better work-life balance and income stability [57][60]. - The shift towards mechanization in fruit production is leading to a reduction in traditional labor needs, prompting a reallocation of the workforce to e-commerce roles [57][60].
凭什么中国人吃水果可以这么便宜？
3 6 Ke·2025-10-10 10:47