电商一夜爆红的秘密：商家靠“熬”适配用户，非遗传承找到新出路

Core Insights - The article emphasizes that success in Douyin e-commerce is not based on luck but on hard work and understanding consumer needs [1][28] Platform Dynamics - In 2022, the e-commerce environment was challenging, with major platforms not disclosing GMV data for the first time in 14 years and focusing on cost reduction [3] - Platforms shifted their strategy from merely providing what users wanted to actively helping merchants identify unspoken consumer demands [3][5] - The platform has taken concrete actions, such as blocking 560,000 inferior products and handling over 280,000 violations, while also reducing merchant burdens by 16.5 billion [5] Merchant Strategies - Merchants are depicted as working closely with the platform, akin to partners, where both parties must contribute to success [7][29] - A merchant named Lei Penglin exemplifies this by producing over 600 pieces of content to promote his umbrellas, ultimately achieving 60 million views on one post [9] - Another merchant, Zhu Shuai, adapted his product offerings based on consumer feedback, leading to successful sales of his innovative products [10][18] Traditional Craft Revival - The article highlights how traditional artisans, like Qiu Qing, have successfully leveraged live streaming to promote their crafts, resulting in significant sales increases [20][26] - From June 2023 to May 2024, sales for non-heritage merchants increased by 142%, with the number of profitable heritage merchants rising by 549% [26] Conclusion - The overall message is that both platforms and merchants must work diligently and collaboratively to address consumer needs, rather than relying on luck for success [28][29]