Google given special status by watchdog that could force it to change UK search

Core Viewpoint - Google has been designated with "strategic market status" (SMS) by the Competition and Market Authority (CMA) in the UK, leading to tighter regulations on its search and search advertising operations [1][5]. Regulatory Changes - The CMA now has the authority to mandate changes in Google's operations under new digital laws, marking the first time a tech firm has been assigned SMS [2][3]. - Proposed changes include the introduction of "choice screens" for users to select alternative search services, potentially featuring AI-powered competitors like Perplexity and ChatGPT [2]. Fair Competition and Control - The CMA aims to ensure fair ranking of search results and enhance publisher control over their content, particularly regarding its use in AI-generated responses [3]. - Promoting competition in search and search advertising is expected to unlock business opportunities and stimulate investment in the UK economy [4]. Market Position - Google holds a dominant position in the UK search market, with over 90% of searches conducted on its platform [5]. - The CMA's designation of SMS is based on feedback received and aims to address market distortions caused by Google's monopoly [7]. Industry Implications - Concerns have been raised that regulatory interventions could hinder innovation and growth in the UK, particularly during a period of significant AI advancements [6]. - The CMA is also evaluating whether Apple and Google's mobile platforms should be designated with SMS under the new regulatory framework [8].