专访桂林三金李春：以非遗技艺铸品质，以创新战略启新程

Core Viewpoint - Guilin Sanjin is leveraging traditional craftsmanship and innovative strategies to enhance product quality and drive growth during the 14th Five-Year Plan period [3][10]. Group 1: Product Innovation and Heritage - The company's flagship product, Sanjin Watermelon Frost, has a history of over 200 years and has been modernized through innovative production techniques that ensure high purity and effectiveness while reducing production time and environmental impact [3][4]. - Guilin Sanjin's commitment to traditional techniques has led to the successful inclusion of "Guilin Sanjin Watermelon Frost Production Technique" in the Guilin Intangible Cultural Heritage list in 2024, affirming the company's role in preserving and revitalizing traditional Chinese medicine [3][10]. Group 2: Market Strategy and Consumer Focus - The company adopts a "thin profit margin, high sales volume" strategy, ensuring affordable pricing for its products, which are widely available in over 90% of pharmacies across China [6][10]. - Sanjin Watermelon Frost and Sanjin Tablets have been market leaders for over 30 years, achieving a stable market share due to their consistent efficacy and consumer trust [6][10]. Group 3: Research and Development - During the 14th Five-Year Plan, Guilin Sanjin has received multiple awards for its research projects, highlighting its strong capabilities in scientific innovation [5][10]. - The company is actively involved in the development of innovative drugs and has made significant improvements to existing products, with Sanjin Watermelon Frost undergoing eight rounds of innovation [8][9]. Group 4: Supply Chain and Distribution - Guilin Sanjin maintains a robust supply chain with long-term relationships with suppliers, ensuring a steady supply of key raw materials for its products [10]. - The company has established a mature distribution network with nearly 100 main distributors and over 2,000 chain pharmacies, facilitating its market reach [10]. Group 5: International Expansion - Guilin Sanjin has successfully registered and launched 18 products in 17 countries and regions, expanding its presence in markets along the Belt and Road Initiative [10].