Workflow
新势力车企们2025年的年度KPI,还差多少没有完成?
3 6 Ke·2025-10-10 11:50

Group 1 - The sales completion rates of various new energy vehicle manufacturers in the first three quarters of 2025 show significant disparities, indicating differing levels of success among companies [1][3] - Xiaopeng Motors leads with a completion rate of 89.5%, achieving cumulative sales of 313,000 units, exceeding its annual target of 350,000 units due to its strategic focus on product differentiation and advancements in smart driving [1][3] - Leap Motor follows with a completion rate of 79.1%, having sold 396,000 units, and is expected to meet its annual target of 500,000 units [1][3] Group 2 - Xiaomi ranks third with a completion rate of 71.4% and cumulative sales exceeding 250,000 units, but faces challenges in production capacity and supply chain management [3] - NIO's completion rate is only 45.7%, with cumulative sales falling short of expectations, despite the positive market response to its new models [3][5] - Other brands like Li Auto and Zeekr also show low completion rates, indicating challenges such as long product iteration cycles and heightened market competition [3][5] Group 3 - BYD has sold over 3.26 million units in the first nine months of 2025, achieving a completion rate of approximately 70.87%, and is expected to see further sales growth in the fourth quarter [5][7] - The upcoming peak sales period in the fourth quarter is critical for companies to meet their annual targets, with established players like BYD and Geely likely to exert pressure on new entrants [5][7] - The focus of competition is shifting from sales volume to comprehensive capabilities, technological strength, and global positioning, emphasizing the need for long-term strategies over short-term gains [9]