How Costco quietly built a multibillion-dollar clothing empire

Core Insights - Costco has emerged as one of the largest clothing retailers globally, experiencing significant growth in its apparel segment despite stock price volatility [1][2] - The company's annual apparel sales increased from $7 billion in 2019 to $9.7 billion in 2024, marking a nearly 40% growth, outpacing competitors like BJ's and Sam's Club [2] - Costco's apparel sales exceed those of major retailers such as Abercrombie & Fitch and Old Navy, indicating its strong market position [3] Apparel Segment Performance - Men's apparel sales rose by "double digits" in fiscal Q4 2025, showcasing robust demand [1] - The apparel segment, while still a small part of overall sales, has become a significant contributor to Costco's revenue [3] Competitive Strategy - Costco's success in clothing is attributed to its offerings of popular brands like Columbia and Gap, as well as its private label, Kirkland Signature [3] - The company employs various procurement methods, including direct partnerships with manufacturers and opportunistic purchases, enhancing the shopping experience [5][6] Market Perception and Legal Challenges - The limited clothing selection compared to competitors like Target and Walmart adds to Costco's unique shopping appeal [4] - Lululemon's lawsuit against Costco highlights the growing recognition of Costco as a serious player in the apparel market, with claims of misleading branding practices [7][8]