Core Insights - The Chinese film industry is transitioning from a single box office economy to a diversified consumption ecosystem, driven by over 50 million cinema-goers during the recent National Day and Mid-Autumn Festival holidays [1] - Various regions implemented measures such as movie consumption vouchers and discounted ticket prices, resulting in an average ticket price reduction of nearly 10% [1] - The number of screenings reached 3.1466 million, marking a year-on-year increase of 12.82%, with audience satisfaction scores hitting a recent high of 85.4 points [1] Industry Developments - Activities like "Follow the Movie for Food" and "Follow the Movie for Travel" have spurred innovative consumption scenarios linked to films [1] - Filming locations of popular movies, such as "The Volunteers: Bloodbath for Peace," have become popular travel destinations during the holidays, converting movie viewership into tourist traffic [1] - Regions like Beijing, Zhejiang, and Fujian are actively promoting "Movie+" consumption linkages, utilizing movie tickets to stimulate the broader cultural and tourism market [1] Economic Impact - The film industry is gradually establishing a consumption environment characterized by content IP, diverse scenarios, and collaborative operations, positioning itself as a new engine for economic growth [1]
多端发力 跨界融合 “电影+”激活消费新动能
Yang Shi Wang·2025-10-10 12:25