Zhong Guo Qi Che Bao Wang·2025-10-10 12:38Core Insights - The transformation of the off-road vehicle market in Alxa League is highlighted, showcasing the shift from foreign brand dominance to the emergence of domestic brands like Great Wall Motors [2][4] - Great Wall Motors has evolved from a vehicle manufacturer to an off-road ecosystem builder, emphasizing its commitment to enhancing user experience and community engagement [4][6] Group 1: Market Transformation - The presence of 1001 tank SUVs at the event signifies a significant change in the off-road vehicle landscape, contrasting sharply with the foreign brand dominance observed in 2016 [2] - Great Wall Motors has established a desert off-road testing base, marking its transition to an off-road ecosystem builder, moving beyond just manufacturing vehicles [4] Group 2: Community Engagement - Great Wall Motors emphasizes user service and community building over mere sales figures, focusing on how to better serve off-road enthusiasts [6] - Initiatives like the "Dune Guardians" campaign reflect the company's commitment to environmental responsibility and community involvement among off-road vehicle owners [8] Group 3: User Experience and Education - The event featured professional drivers sharing off-road driving techniques, enhancing user experience and promoting safe practices [11][12] - Great Wall Motors aims to democratize off-roading, making it accessible to a broader audience through immersive experiences and educational programs [14] Group 4: Brand Loyalty and Market Position - The company's dedication to off-roading has garnered significant consumer recognition, positioning Great Wall Motors as a leader in the niche market [17] - The Alxa Off-Road Heroes event has become a hallmark of user engagement, attracting participants from various regions and solidifying the brand's market presence [17]