被降价整破防,大疆用户还是太年轻了
3 6 Ke·2025-10-10 12:47

Core Viewpoint - DJI has significantly reduced prices on several products, including a nearly 20% drop for the Osmo Pocket 3 and up to 1500 yuan for the Mini series drones, leading to consumer outrage and accusations of betrayal due to the timing of the price cuts [1][2][4]. Group 1: Price Reduction Impact - The price cuts were labeled as a "Double Eleven regular promotion," but the timing and magnitude of the reductions angered recent buyers who felt deceived [2][4]. - Consumers who purchased products just before the price drop found themselves facing significant price differences, with some unable to take advantage of price protection policies due to the timing of their purchases [4][5]. - The price drop has sparked discussions about the brand's pricing strategy and the implications for consumer trust, particularly among those who bought products through offline channels [5][7]. Group 2: Market Dynamics - The release of the "legendary new product" Pocket 4 has created anticipation among users, with some opting to wait rather than purchase the current model [3][19]. - The price drop is seen as a strategic move by DJI to clear inventory before the launch of new products and to set a competitive price point that raises barriers for potential new entrants in the market [19][20]. - The competitive landscape is intensifying, with new players like Insta360 and established smartphone manufacturers like OPPO and vivo planning to enter the handheld imaging device market, posing a significant challenge to DJI [15][16][20]. Group 3: Consumer Sentiment and Brand Perception - The drastic price reduction has led to a loss of perceived value for the Pocket 3, which was previously viewed as a scarce and desirable product [8][10][14]. - Consumers who experienced the scarcity and high demand for the Pocket 3 now feel their investment has been undermined by the sudden price drop, leading to frustration and disappointment [12][14]. - The complexity of DJI's distribution channels has resulted in varying customer experiences regarding price protection and returns, further complicating consumer sentiment towards the brand [6][7].