Super League Enterprise(US:SLE) Globenewswire·2025-10-10 13:00Core Insights - Super League has formed an exclusive sales partnership with ES3 to enhance its playable media solutions for global brands, focusing on interactive advertising in connected TV environments [1][2][4] - The partnership aims to leverage ES3's INGAGE platform, which has successfully engaged audiences through notable programs, to redefine how brands connect with streaming audiences [2][3] Industry Overview - The connected TV (CTV) advertising market is projected to grow from $33 billion in 2025 to $47 billion by 2028, indicating a shift where CTV ad spend will surpass traditional TV advertising for the first time [3] - As viewer behavior evolves, with increased ad skipping and creative fatigue, there is a rising demand for immersive and engaging ad formats [3] Company Strategies - Super League's Native Playables deliver engagement rates 3–7 times higher than traditional mobile video, while INGAGE interactive units achieve click-through rates of up to 70% and average 20 minutes of active interactivity [3] - The partnership is expected to create new growth opportunities for Super League in the rapidly expanding media landscape, allowing brands to transform passive viewing into interactive experiences [4] Company Profiles - Super League specializes in playable media, providing ads and immersive experiences that engage consumers beyond traditional viewing [5] - ES3 is a leader in interactive TV experiences, having established relationships with major brands and delivering innovative interactive video products over the past 23 years [6][7]