政策消费双驱动 石家庄“十一”车市热度与理性并存

Core Insights - The automotive market in Shijiazhuang experienced a surge in consumer activity during the National Day and Mid-Autumn Festival holiday, driven by government subsidies and promotional events [1][3] - This year's market showed a combination of enthusiasm and rationality, with consumers making more informed purchasing decisions compared to previous years [1] Group 1: Policy and Promotions - The increase in market activity was initiated by the early release of policy benefits, including a vehicle trade-in subsidy and a promotional event organized by 13 cities in Hebei [1] - From September 26 to October 5, a limited number of vehicle trade-in qualification vouchers were distributed through the "Dongche Di" app, which significantly boosted consumer interest [1] Group 2: Sales Performance - During the holiday, foot traffic in many 4S stores increased dramatically, with some reporting a rise of 30% to 200% compared to pre-holiday levels [3][5] - Certain brands, such as BYD and Great Wall Motors, reported order volumes that exceeded their typical monthly sales, with increases of up to 400% in some cases [5][8] Group 3: Consumer Behavior - Consumers are increasingly taking a rational approach to purchasing, often comparing multiple brands and models before making a decision, with the decision-making period extending from 15-30 days [10][15] - Factors influencing consumer choices have diversified, including price, configuration, range, charging convenience, after-sales service, and resale value [15][17] - Sales strategies have adapted to this shift, with many dealerships offering test drive events and personalized service to meet consumer needs [17]