抖音电商双11首日数据：销售额破亿品牌数量同比增长800%

Core Insights - Douyin E-commerce reported strong performance on the first day of the Double 11 shopping festival, with a 75% year-on-year increase in the number of merchants participating and generating revenue [1] - The number of brands achieving sales exceeding 100 million yuan increased by 800% year-on-year, while the number of individual products surpassing 10 million yuan in sales rose by 500% [1] - The creator ecosystem also showed significant growth, with over 100,000 e-commerce creators achieving a 200% year-on-year increase in sales [1] Merchant Performance - Live streaming remains a key driver for merchant growth, with sales from live broadcasts increasing by 66% year-on-year on the first day [1] - The number of merchants achieving over 1 million yuan in sales through store broadcasts grew by 117%, while those exceeding 10 million yuan increased by more than 10 times [1] Sales Channels - The shelf scene emerged as another growth engine for this year's Double 11, with Douyin Mall and search being the primary channels for consumers to obtain shopping vouchers [1] - Sales from Douyin Mall increased by 211% year-on-year on the first day, indicating strong momentum [1] - Search and product cards also performed well, with the number of merchants achieving over 1 million yuan in sales through search increasing by 388%, and those through product cards rising by 406% [1]