中国门店数量达422家 MUJI无印良品2025财年营收与利润实现双增

Financial Performance - The company reported a revenue increase of 18.6% year-on-year, reaching 784.629 billion yen for the fiscal year 2025 [1] - Operating profit rose by 31.5% to 73.84 billion yen, while recurring profit increased by 29.6% to 72.31 billion yen [1] - Net profit attributable to shareholders was approximately 50.846 billion yen, reflecting a year-on-year growth of 22.3% [1] Store Expansion and Market Strategy - As of August 2025, the total number of global stores increased by 107 to 1,412, with 24 new stores opened in mainland China, bringing the total to 422 [1] - The company is focusing on optimizing store layouts and expanding new stores in major cities like Hangzhou and Chongqing, leading to improved sales per store [1] - E-commerce sales accounted for about 20% of total sales, with existing stores and e-commerce sales achieving a year-on-year growth of 110% [1] Marketing and Product Strategy - To expand its customer base, the company is enhancing marketing activities through social media platforms and intensifying promotions during key sales events like "Double 11" and "6.18" [2] - The introduction of locally tailored products has been successful, particularly in categories such as health and beauty, textiles, and home goods [2]