Shanghai Guijiu (SH:600696) 2 1 Shi Ji Jing Ji Bao Dao·2025-10-10 13:50Core Viewpoint - Shanghai Gui Jiu Co., Ltd. (stock abbreviation "*ST Rock", stock code "600696.SH") has lost a trademark dispute with Guizhou Gui Jiu, resulting in a court ruling that prohibits the company from using the name "Gui Jiu" and requires compensation for economic losses [1][5]. Group 1 - The lawsuit involved Guizhou Gui Jiu Group Co., Ltd. suing multiple defendants, including Shanghai Gui Jiu and others, for trademark infringement [5]. - The Nanjing Intermediate People's Court initially ruled in favor of Shanghai Gui Jiu on July 13, 2021, but Guizhou Gui Jiu appealed, leading to a higher court's decision to overturn the initial ruling on May 17, 2022 [5][6]. - The Jiangsu High People's Court's recent ruling requires Shanghai Gui Jiu and associated companies to cease using the "Gui Jiu" name and pay a total of 4.18847 million yuan in damages and legal fees to Guizhou Gui Jiu [6]. Group 2 - The historical background of Guizhou Gui Jiu dates back to 1950 when it was established as a state-owned enterprise, later privatized in 2009 and fully acquired by Yanghe Brewery in 2016 [6]. - Shanghai Gui Jiu was formerly known as Shanghai Rock Enterprise Development Co., Ltd. and entered the liquor industry in December 2019, subsequently changing its name [6]. - The legal prohibition on using the "Shanghai Gui Jiu" name poses significant challenges for the company, which is already facing operational and debt crises, as indicated by its financial report showing a revenue decline of 85.22% year-on-year and a net loss of 67.7668 million yuan for the first half of 2025 [6].