金价突破4000美元，深圳水贝黄金反而没去年好卖了

Core Insights - Gold prices have reached new highs, surpassing $4000 per ounce, with a year-to-date increase of approximately 50% [1] - Despite high consumer traffic in gold markets, actual sales have declined due to consumer hesitation and price concerns [3][4] - The trend shows a shift towards investment gold and gold recycling, with a notable increase in demand for gold bars and coins [2][4] Group 1: Market Dynamics - The Shenzhen Shui Bei market, a major hub for gold trading, reported high foot traffic during the National Day and Mid-Autumn Festival, with around 150,000 visitors in eight days [3] - However, many merchants noted that sales were lower than expected, with some reporting worse performance compared to the same period in 2024 [3][4] - Consumers are increasingly cautious about purchasing gold due to rising prices, leading to a more pronounced wait-and-see attitude [3][4] Group 2: Consumer Behavior - There is a growing preference for small-weight gold products and gold recycling services, as consumers look for more affordable options [2][4][7] - The gold recycling business has seen a significant increase, with some merchants reporting a 50% rise in recycling transactions compared to previous years [4] - The "old for new" model is gaining popularity, allowing consumers to exchange old gold items for new ones at a lower cost [7] Group 3: Product Trends - Investment gold products, such as gold bars and coins, have seen a 23.69% year-on-year increase in consumption, while gold jewelry consumption has decreased by 26% [2] - The market is witnessing an increase in the sale of small-weight gold items, appealing particularly to younger consumers [8] - Merchants are innovating in product offerings, with some focusing on traditional craftsmanship and unique designs to attract buyers [6][8]