Sou Hu Cai Jing·2025-10-10 14:52Core Insights - Shaanxi is the largest kiwi production area in China, with a projected output of 1.57 million tons in 2024, accounting for one-third of the national total [3] - Despite adverse weather conditions affecting fruit size, market prices for Shaanxi kiwis have risen due to increased demand for high-quality products and festive consumption during the Mid-Autumn Festival and National Day [3] - JD's Jingxi division has committed to purchasing 10 million pounds of kiwis from Shaanxi during the harvest season, aiming to enhance the distribution of Shaanxi kiwis nationwide and globally [3][6] Industry Developments - The kiwi harvesting ceremony held on October 10 marked a significant collaboration between the local government and JD's Jingxi division, emphasizing the strategic partnership to promote Shaanxi kiwis [2][3] - JD's Jingxi is focusing on upgrading the supply chain for Shaanxi fruits, establishing deep cooperation with local industries such as apples, pears, and kiwis [6] - The establishment of the first "Agricultural Product Selection Center" in Wugong County by JD's Jingxi aims to streamline the supply chain and enhance the value of high-quality agricultural products [3][6]