Core Viewpoint - DJI has faced consumer backlash due to significant price drops on its products shortly after sales, leading to complaints about the lack of price protection beyond a 7-day window [1][4][12]. Group 1: Consumer Complaints - A consumer named Ms. Gong purchased the DJI Pocket 3 for 4,499 yuan on September 23, only to find it reduced to 3,599 yuan just 15 days later, resulting in a 900 yuan difference [1][4]. - Multiple consumers have expressed dissatisfaction on social media regarding DJI's refusal to honor price differences, with 1,170 related complaints found on a consumer complaint platform [9][11]. - The DJI store staff confirmed that they only support a 7-day price protection policy, rejecting requests for price adjustments after this period [1][11]. Group 2: Price Changes and Product Discounts - DJI has announced price reductions on several products, including the Pocket 3, which saw a drop of up to 900 yuan, and other models like the Mini 3 and Action 4 also experienced significant price cuts [4][12]. - The price drops coincide with DJI's promotional activities, such as the upcoming Double 11 sales event, which may further impact consumer perceptions and sales strategies [4][12]. Group 3: Legal and Ethical Considerations - Legal experts suggest that while companies can set their pricing strategies, misleading consumers about future price changes could constitute fraud under consumer protection laws [12]. - The differentiation in after-sales service policies between online and offline sales channels is not inherently illegal, provided consumers are adequately informed [12].
大疆多款产品降价引消费者不满,客服回应
Sou Hu Cai Jing·2025-10-10 15:01