又一直销银行将“退场” 银行业从“渠道竞争”转型“生态竞争”

Group 1 - Postal Savings Bank of China has announced the absorption and merger of Postal Huinong Bank, which was approved by the shareholders' meeting [1] - The merger aims to achieve strategic integration, optimize resource allocation, and reduce management costs, enhancing overall operational efficiency [1] - Industry experts indicate that this integration model lowers operational costs and enables centralized management and analysis of customer data, facilitating cross-selling and precise services [1] Group 2 - Several banks have recently announced the shutdown or integration of their direct banking services, indicating a trend towards merging these services into traditional banking platforms [2] - The independent direct banking model has not formed a complete service ecosystem or unique competitive advantages, leading to resource waste for traditional banks [2] - Following the merger, only one independent direct bank, Baixin Bank, remains in the country, highlighting a shift towards integrated development within the banking sector [2] Group 3 - The evolution of direct banks reflects the digital transformation of the banking industry, with mobile banking upgrades fulfilling user needs and rendering direct banks as transitional entities [3] - The ultimate goal of financial digitalization is not merely channel innovation but a profound ecological restructuring within the banking sector [3] - Traditional banks are encouraged to leverage their service channels and explore integration into various scenarios while utilizing digital technology to enhance management [3]