Core Viewpoint - The Chinese government has reiterated the need for strong measures to stabilize the real estate market, leading to a slight recovery in September, particularly in core cities, despite overall market activity remaining below last year's levels during the National Day holiday [1][11]. Market Performance - In September, new home sales in Beijing reached 460,000 square meters, a month-on-month increase of 21% and a year-on-year increase of 22%. During the National Day holiday, daily new home sales averaged 6,100 square meters, up 52% from last year [3]. - Shanghai's new home sales in September were 970,000 square meters, with a month-on-month increase of 23% and a year-on-year increase of 16%. Daily new home sales during the holiday averaged 6,200 square meters, a slight increase of 3% from last year [4]. - Shenzhen saw a daily new home sales average of 2,300 square meters during the holiday, a 22% increase compared to last year, following a 44% month-on-month increase in September [4]. - Guangzhou's new home sales in September were 5,258 units, with a month-on-month increase of 18% and a year-on-year increase of 10%. However, daily sales during the holiday averaged 8,100 square meters, a slight decrease of 4% from last year [4]. - In Hangzhou, 575 new units were launched during the holiday, with high demand for core area projects, although overall market activity was still below last year's levels [3][5]. Marketing Strategies - Developers in major cities have employed various promotional strategies, including discounts, special offers, and marketing events, to stimulate sales during the holiday period [2][3][5]. - In cities like Shenzhen and Guangzhou, developers have focused on price reductions and promotional activities to enhance sales performance, particularly in core areas [2][3]. Land Market Trends - The residential land market has seen a decrease in transaction volume, with September's land sales down 3.3% year-on-year, and total land sales revenue down 8.8% [8]. - The average premium rate for land sales in September dropped to 3.8%, indicating a cautious approach from developers in acquiring new land [8]. Future Outlook - The market is expected to continue showing signs of differentiation, with core city projects maintaining higher demand while peripheral areas face challenges [11]. - The introduction of new quality projects in core cities is anticipated to support new home sales in the fourth quarter [11].
10月楼市前瞻：国庆市场表现分化，“银十”前景如何
3 6 Ke·2025-10-10 02:08