Is Goldman Wooing Retail Customers, Again?

Goldman Sachs might be contemplating another stroll down Main Street. The Wall Street mega-firm took out a full-page ad in the Financial Times for its asset management business this week, a type of marketing that seems more retail-focused and is a rarity for the 156-year old company. Those ads, along with other spots that recently aired on CNBC, marks largely new territory for Goldman, according to Marc Nachmann, Goldman global head of asset and wealth management. The promotions are among the firm’s effor ...