Zhong Guo Jing Ying Bao·2025-10-10 21:25Core Insights - The "Super Golden Week" during the Mid-Autumn Festival and National Day in 2025 saw a significant boost in the tourism and hotel industry, with hotel occupancy rates exceeding 80% and a notable increase in guest numbers [1][3][8] Hotel Industry Performance - Huazhu Group reported over 10.55 million guests during the holiday period, a 36% increase year-on-year, with foreign guests rising by 75% [1] - The overall hotel occupancy rate peaked at over 80%, with more than 8,100 hotels fully booked on October 3 [1] - High-end hotels in popular cities like Beijing, Chengdu, and Hangzhou experienced high demand, leading to limited availability [1] New Developments in High-End Hotels - Huazhu Group launched its high-end cultural resort brand, Huajian Tang, in Beijing, marking a strategic expansion into the high-end hotel sector [2] - The brand aims to provide an immersive urban vacation experience, reflecting a trend towards structural upgrades in the hotel industry [2] Emerging Trends in Tourism - The holiday period saw a surge in bookings for lesser-known destinations, with some areas experiencing a doubling of orders for accommodations [3] - Events like music festivals and sports competitions significantly boosted hotel bookings, with some locations seeing increases of up to 260% [3] Travel Behavior Changes - Over 30% of office workers opted for staggered travel, extending the holiday experience and alleviating peak demand pressures [4] - Domestic flight volumes increased by 20%, while outbound travel grew by 30% during the holiday [4] Night Economy and Outbound Travel - The night economy gained traction, with a 200% increase in searches for night activities, highlighting its role in attracting tourists [5] - Outbound travel saw a significant rise, with hotel bookings in popular destinations like Japan and Thailand increasing dramatically [5] Shift Towards Experience Economy - The hotel industry is witnessing a shift towards high-end, personalized, and culturally immersive experiences, driven by consumer demand for unique travel experiences [6][7] - Huajian Tang's expansion exemplifies this trend, focusing on local culture and modern aesthetics [6] Conclusion on Market Maturity - The "Super Golden Week" reflects a more mature and layered tourism consumption market, with consumers seeking emotional, cultural, and social experiences rather than just accommodation [8]