商务部召开第138届中国进出口商品交易会（广交会）专题新闻发布会

Core Points - The 138th Canton Fair will be held from October 15 to November 4 in Guangzhou, featuring a record exhibition area of 1.55 million square meters, with over 74,600 booths and more than 32,000 participating companies, including approximately 3,600 first-time exhibitors [2][4] - The fair aims to support high-quality development of foreign trade by implementing the spirit of President Xi Jinping's message and Premier Li Qiang's directives, focusing on creating a "never-ending" fair and leading the market [2][4] Group 1: Features of the 138th Canton Fair - The quality of participating companies has improved, with over 10,000 high-tech and specialized enterprises, accounting for 34% of the total export exhibitors, showcasing 353,000 smart products [2][3] - The fair has expanded its global partnerships to 227, covering 110 countries and regions, and has invited around 150 key groups for customized services, expecting over 400 major purchasing companies to attend [3][4] - More promotional activities will be held, including over 600 new product launches and 13 thematic forums, along with the introduction of 240 trade service institutions to support market expansion [3][4] Group 2: Support for Enterprises - The fair will continue to implement policies to stabilize foreign trade, offering a 50% reduction in booth fees for export exhibitors and free services for all participating companies, benefiting over 5,000 enterprises [3][4] - The Canton Fair serves as a platform for innovation, with over 1 million new products expected to be showcased, including 110,000 products with independent intellectual property rights [6][7] - The fair emphasizes green development, with 38.4% of participating companies adopting green production technologies and showcasing 1.083 million green low-carbon products [7][8] Group 3: Innovations in Service - The fair has introduced smart navigation using Bluetooth, Beidou, and 5G technology for easier navigation through the exhibition [8][9] - The registration process has been optimized, allowing exhibitors to register via an app and reducing processing time to 30 seconds [9][10] - Modular booth construction has been piloted to save costs and improve efficiency, with 210 recommended plans already published [10][11] Group 4: City Services and Experience - Guangzhou has enhanced its entry services with dedicated channels at the airport and ports, providing multilingual support and streamlined customs processes [12][13] - Transportation has been improved with new rail and metro lines, facilitating easy access to the fair venue [13][14] - The city is promoting a vibrant shopping and dining experience during the fair, with numerous events and special offers for international guests [19][20]