宗馥莉辞职，“娃小宗”能否扛起大旗？

Core Viewpoint - The internal conflict within Wahaha Group has escalated, marked by the resignation of Zong Fuli from key positions, including legal representative and chairman, amid trademark usage disputes and her decision to launch a new brand, "Wawaizong" [1][4][5]. Group 1: Resignation and Leadership Changes - Zong Fuli resigned from her roles at Wahaha Group on September 12, confirmed by company insiders [1]. - Xu Simin, former legal head of Hongsheng Group, is expected to succeed Zong Fuli as chairman [2]. - This marks Zong Fuli's second resignation, previously stepping down in July 2024 due to shareholder concerns about her management [4]. Group 2: Shareholder Dynamics - Wahaha Group's ownership structure includes three main shareholders: Zong Fuli (29.40%), Hangzhou Shangcheng District Cultural Tourism Investment Holding Group (46.00%), and the Wahaha Group grassroots trade union (24.60%) [4]. - Zong Fuli's resignation has intensified visible conflicts among shareholders, prompting speculation about her future intentions [4]. Group 3: Trademark and Brand Strategy - The resignation is linked to ongoing disputes over the compliance of the "Wahaha" trademark, with Zong Fuli's new brand "Wawaizong" being a strategic pivot [5][6]. - An internal document indicated that starting from the 2026 sales year, the company would transition to the new brand "Wawaizong" to ensure compliance with trademark usage [6]. - The "Wahaha" brand is valued at over 90 billion yuan [6]. Group 4: New Brand Launch - Zong Fuli's new brand "Wawaizong" has already been introduced, featuring a sugar-free tea beverage [7]. - The effectiveness of "Wawaizong" as a competitive brand remains to be seen [8].