Workflow
Apple Reorganizes Health and Fitness Divisions Ahead of Former COO's Retirement
AppleApple(US:AAPL) PYMNTS.comยท2025-10-11 00:13

Core Insights - Apple is reorganizing its health and fitness divisions under Eddy Cue's oversight and the Apple Watch operating system will now be managed by Craig Federighi, indicating a strategic shift in leadership as the company prepares for the retirement of former COO Jeff Williams [2][3] Reorganization Details - The health and fitness divisions will be combined to enhance their efforts, and Apple plans to launch a new subscription service called Health+, which will offer personalized recommendations on nutrition, exercise, and sleep using an AI-powered assistant [4][6] - Eddy Cue and Craig Federighi, both with decades of experience at Apple, have been influential in launching major products and are expected to drive the new initiatives [3] Financial Performance - In Apple's third quarter earnings report, the wearables, home, and accessories category, which includes the Apple Watch, saw a revenue decline of 9% to $7.4 billion, while services revenue increased by 13% to $27.4 billion [7]