2025年玉树州国庆中秋假期文旅市场安全有序 消费增长态势良好

Core Viewpoint - The cultural tourism market in Yushu Prefecture during the 2025 National Day and Mid-Autumn Festival is characterized by a strong safety foundation, broad customer channels, and high consumption enthusiasm, indicating a stable and upgraded holiday market [2] Group 1: Safety Measures - A multi-departmental collaboration has been established to ensure tourist experience and ecological safety, creating a comprehensive security system [3] - The Yushu Cultural Tourism Bureau, in conjunction with market regulation, police, and fire departments, has conducted extensive inspections focusing on food safety, consumption norms, and ecological protection, achieving zero complaints during the holiday [3][5] - Measures include strict monitoring of illegal activities in natural reserves, with enhanced patrols and warning signs to ensure both tourist safety and ecological protection [6] Group 2: Marketing Strategies - The "Bring Guests to Yushu" policy has been leveraged to enhance cross-regional cooperation, successfully attracting tourists from the eastern and western regions [6] - A strategic partnership was formed between the Yushu branch of Kanghui International Travel Agency and Shanghai New Kanghui Travel Agency to boost Yushu's tourism visibility in the Yangtze River Delta [6] Group 3: Tourism Experience Enhancement - The influx of vehicles rerouted due to the G109 national highway has prompted the Yushu tourism department to optimize services along the G345 route, converting transit traffic into consumer spending [7] - Popular tourist routes include the "Ten Scenic Spots of Jigu" and unique cultural sites like the Red Salt Museum, which have attracted significant visitor interest [7] Group 4: Performance Metrics - During the holiday period, Yushu received 17,200 tourists, generating a total tourism expenditure of 11.76 million yuan, marking a 32% year-on-year increase [8] - From January to September, over 2.4 million tourists visited Yushu, with total tourism spending reaching 16.55 billion yuan, reflecting a 26% and 32% increase respectively [8]