Guan Cha Zhe Wang·2025-10-11 00:23Core Insights - BYD has inaugurated its largest electric vehicle factory outside Asia in Brazil, marking a significant step in its global expansion strategy [1][3] - Brazilian President Lula emphasized the importance of this investment for industrialization and sustainability, highlighting the strengthening of ties between Brazil and China [1][3] Company Developments - The new factory in Camaçari, Bahia, represents a total investment of 5.5 billion Brazilian Reais (approximately 7.283 billion RMB) and will initially have an annual production capacity of 150,000 vehicles, which will double to 300,000 in the second phase [3] - The factory's opening coincided with the production of BYD's 14 millionth new energy vehicle, showcasing the company's growth trajectory [3] - The first models produced will include the Song Pro plug-in hybrid SUV, Dolphin Mini electric vehicle, and Qin hybrid sedan [3] Market Position - Since entering the Brazilian passenger car market in 2022, BYD has sold over 170,000 electric and plug-in hybrid vehicles, achieving a market share of 74.4% in the electric vehicle sector [6] - BYD has become the seventh largest player in the Brazilian automotive market, surpassing traditional brands like Honda, with a market share exceeding 5.5% [6] Strategic Goals - BYD plans to localize 70% of its components by 2028 and establish a research and testing center in Brazil, aligning with the Brazilian government's industrial and environmental objectives [6] - The new factory is expected to create over 20,000 direct and indirect jobs, contributing to the local economy and revitalizing the manufacturing sector in Bahia, which was affected by Ford's exit in 2021 [3][6] Industry Context - Brazil is emerging as the largest importer of Chinese-manufactured vehicles and has the potential to become a regional production hub, with other Chinese brands like Great Wall, Chery, and Changan also expanding rapidly in the market [7] - The success of Chinese brands in Brazil is attributed to their innovative capabilities and modern designs, which have changed consumer perceptions [7]