旅游消费关注X世代

Core Insights - Generation X has become the highest consumer group globally, with a population of approximately 1.4 billion, accounting for 17% of the total population, and their influence on the consumer market is significant and growing [1][4] Group 1: Consumer Spending Trends - Generation X has been leading global consumer spending since 2021, a position expected to continue until 2033, particularly in high-income markets like Germany, Japan, the UK, and the US, where their dominance is projected to last until 2036 [1][6] - By 2025, Generation X is anticipated to drive global consumer spending of $15.2 trillion [1] Group 2: Demographic Characteristics - Generation X, born between 1965 and 1980, is often referred to as the "forgotten generation" and is characterized by their upbringing during a time of uncertainty [4] - They are currently at the peak of their consumption and income, being well-educated leaders in their careers, and play a central role in family and economic life, often referred to as the "sandwich generation" due to their responsibilities towards both children and aging parents [6] Group 3: Future Spending Focus - In the next decade, Generation X's spending will primarily focus on elder care, education, durable goods such as musical instruments and gaming consoles, and travel [6][9] - Although the spending power of Generation X is expected to decline as the responsibilities lessen and the millennial generation (ages 29 to 44) begins to surpass them in total consumer spending, Generation X will still maintain a high per capita spending level [9]