Core Insights - The event "All Girls' Happy Market" is a collaboration between Meiwang and Li Jiaqi's live streaming platform, bringing selected products to an offline market in Guangzhou, allowing consumers to experience products before purchasing [8] Group 1: Event Overview - The market opened early in the morning, attracting a diverse crowd eager to participate in the event [1] - The entrance featured a pink arch, with staff distributing stamped cards indicating the locations of over 30 brand booths, including Olay, Procter & Gamble, and Clarins [3] Group 2: Brand Engagement - Olay showcased new skincare products set to launch during the Double 11 shopping festival, with interactive testing stations for consumers [3] - Procter & Gamble's booth was filled with everyday products, prominently displaying "live streaming same model" and "Double 11 special preview" labels [3] - Clarins offered makeup services at their booth, with professional makeup artists providing personalized experiences for attendees [5] Group 3: Interactive Experiences - The market featured themed photo spots based on popular TV shows, encouraging attendees to take pictures and engage with the setups [5] - A pop-up store named "YAN LAB" showcased beauty products from the shows, with staff providing product demonstrations [7] Group 4: Atmosphere and Attendance - The market created a lively atmosphere with a mix of cultural elements and modern consumer experiences, contributing to the festive spirit in Guangzhou during the holiday season [8] - Attendance exceeded expectations, prompting organizers to increase staff to maintain order and ensure a smooth experience for visitors [8]
李佳琦直播间市集广州开市,双节体验新场景
Sou Hu Cai Jing·2025-10-11 00:45