国庆“顶流”的黄金周：登9次热搜，单日1400万人涌入他的直播间

Core Insights - The article highlights the unexpected rise to fame of a street vendor known as "Chicken Chop Brother" during the National Day holiday in China, where his 6 yuan chicken chop became a viral sensation, attracting long queues and significant media attention [1][4][8]. Group 1: Popularity and Impact - The "Chicken Chop Brother" gained immense popularity, with his related topics trending on major platforms nine times during the holiday, showcasing a peak of four entries on the same day [1][3]. - His live streaming sessions attracted over 14 million viewers on the first day of the holiday, with average daily views ranging from 7 million to 8 million thereafter [5][7]. - The phenomenon not only boosted his personal brand but also significantly increased sales for nearby vendors, with chicken chop-related orders on Douyin increasing by 56% year-on-year [7][8]. Group 2: Business Model and Strategy - The vendor's success is attributed to his unique service approach, providing high emotional value and customer interaction, which has been described as offering 60 yuan worth of emotional value for a 6 yuan chicken chop [11]. - He has maintained a strong commitment to quality and customer service, refusing to expand his business through franchising or to compromise on his principles despite the surge in popularity [12][16]. - The local government has recognized his influence, appointing him as a cultural tourism ambassador and integrating him into official promotional efforts [9][20]. Group 3: Challenges and Future Outlook - Despite the success, there are concerns about sustainability, as the vendor faces challenges such as fatigue from long working hours and the potential for over-commercialization of his brand [13][15]. - The article draws parallels with other viral street vendors, emphasizing the need for ongoing engagement and emotional connection with customers to maintain popularity [17][19]. - The local tourism sector is working to capitalize on this surge in interest, implementing measures to enhance visitor experience and ensure that the momentum does not fade post-holiday [20][21].