长沙，全国前十！双节消费数据来了→

Core Insights - The report from "WeChat Pai" highlights that Changsha ranks as the tenth highest spending city in China, excluding the four major cities of Beijing, Shanghai, Guangzhou, and Shenzhen [1][2]. Spending Trends - During the National Day and Mid-Autumn Festival holiday period, Changsha's total sales of goods and services reached 27 billion yuan, marking an 8.6% year-on-year increase, which is 1.4 percentage points higher than the provincial average [2]. - The sales of goods amounted to 13.54 billion yuan, with a year-on-year growth of 6.1%, while service sales reached 13.47 billion yuan, growing by 11.2% [2]. Tourism and Visitor Statistics - The city welcomed approximately 10.8 million tourists during the 8-day holiday, reflecting a 13.39% increase compared to the previous year [3]. - Surrounding areas such as Changsha County and Liuyang City saw a 62% increase in visitor numbers, with rural tourism spots experiencing a 120% rise in homestay bookings [3]. New Business Developments - Over 130 new stores opened in Changsha during the holiday, and more than 20 events were organized for first exhibitions and showcases [4]. - The average daily foot traffic at duty-free shops exceeded 5,500 visitors, and the Changsha Fenshan Outlets became a popular destination for holiday shoppers [4]. Youth Engagement and Events - Youth-driven events such as the 7th Changsha City Coffee Festival attracted over 30,000 participants, indicating a vibrant youth consumer market [4]. - High-traffic activities like sports events, concerts, and anime exhibitions were held, with nearly 200 merchants collaborating on promotional activities that leveraged ticket sales for discounts [5]. Digital Engagement - The "Changsha Hot Players" campaign on Douyin (TikTok) generated over 100 million views, showcasing the significant role of youth consumption in driving market growth [5].