文旅产业系列观察之二 双向赋能 “文旅 +”实现从“相加”到“相融”

Core Insights - The "Cultural Tourism +" model is driving significant growth in consumer spending and travel, with a record 2.432 billion cross-regional trips made in China from October 1 to 8, marking a 6.2% year-on-year increase in daily average trips [1] - The Ministry of Culture and Tourism projects that by the first half of 2025, domestic tourism will reach 3.285 billion trips, with total spending hitting 3.15 trillion yuan [1] - The integration of "Cultural Tourism +" with various industries is reshaping consumer experiences, moving away from simple sightseeing to deeper cultural engagement and emotional value [2][3] Industry Trends - The rise of immersive experiences, such as theater festivals and sports events, is expanding the consumer landscape, showcasing the successful fusion of "Cultural Tourism + Performing Arts" and "Cultural Tourism + Sports" [2] - The concept of "Cultural Tourism +" is characterized by mutual empowerment, allowing various industries to incorporate cultural tourism elements, thus breaking down industry boundaries and reshaping the consumption ecosystem [2] - There is a shift in consumer demand from mere sightseeing to cultural appreciation, necessitating innovation in tourism products and services to maintain relevance and appeal [2][3] Recommendations for Sustained Growth - Emphasize local culture and identity to create unique and memorable experiences that resonate with visitors, ensuring the longevity of cultural tourism projects [2] - Focus on enhancing visitor experiences by developing engaging and content-rich consumption scenarios while continuously improving service quality [3] - Encourage ongoing innovation in new business models and products within the "Cultural Tourism +" framework to ensure sustained attractiveness of tourism destinations [3]