Core Viewpoint - Sasa International is undergoing a critical transformation phase, reporting a sales increase despite challenges in its online operations after closing all offline stores in mainland China [1][2]. Group 1: Financial Performance - For the second fiscal quarter from July 1 to September 30, Sasa International reported a total revenue of HKD 10.308 billion, an increase of 8.4% year-on-year [2]. - Offline sales accounted for approximately 80.2% of total revenue, with offline sales reaching HKD 8.263 billion, a year-on-year growth of 9.4% [2][5]. - Online sales generated HKD 2.045 billion, reflecting a year-on-year increase of 4.9%, representing 19.8% of total revenue [5]. Group 2: Market and Operational Insights - As of September 30, Sasa International operated 157 offline stores, with a net increase of 2 stores, primarily in Hong Kong and Macau [4]. - The company’s core markets remain Hong Kong and Macau, where revenue grew by 10.2% to HKD 7.919 billion during the reporting period [5]. - The Southeast Asian market is identified as a new growth engine, with revenue increasing by 11.2% to HKD 1.189 billion, driven by a 41.3% growth in online sales [5]. Group 3: Challenges and Strategic Focus - In mainland China, Sasa International faced difficulties, with online sales declining by 3.5% to HKD 1.179 billion, although profitability improved year-on-year [7]. - The company is focusing on enhancing its online business and promoting exclusive brands to adapt to changing consumer preferences [7]. - Sasa International has closed all offline stores in mainland China due to the inability to achieve economies of scale, with 14 stores closed by March 31 and the remaining 18 by June 30 [6].
莎莎国际转型困局难破，第二财季内地市场线上营业额下滑3.5%