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浙江美大:积极调整策略应对市场挑战,战略性投资智能驾驶把握新增长点

Core Viewpoint - Zhejiang Meida Industrial Co., Ltd. is actively responding to market changes by adjusting its business strategy and investing in the smart driving sector to create value for investors [1] Group 1: Investment and Strategic Moves - The company approved an investment of 110 million yuan in Magic View Intelligent Technology (Shanghai) Co., Ltd. to acquire a 4.8657% stake, marking its entry into the smart driving field [1] - This investment aims to capitalize on growth opportunities in the smart driving industry and enhance shareholder returns while maintaining core competitiveness in kitchen appliances [1] Group 2: Industry Trends - The smart driving sector is experiencing significant breakthroughs, with advancements in technology and policy support driving the industry towards commercialization [2] - Notable developments include the global launch of L4.5 autonomous driving technology and Huawei's deployment of smart driving systems in 1 million vehicles, indicating a shift towards large-scale commercial use [2] Group 3: International Expansion - Since entering the Southeast Asian market in 2009, the company has focused on promoting its innovative kitchen concepts globally, supported by 229 proprietary intellectual property rights [3] - The company plans to further expand its international market presence while adapting products to meet diverse consumer needs [3] Group 4: Business Performance - In the first half of 2025, the company achieved total revenue of approximately 212 million yuan and a net profit of about 12.28 million yuan, demonstrating resilience amid industry challenges [3] - The company continues to prioritize high-quality development, driven by market demand and technological innovation [3] Group 5: Product and Sales Strategy - The company offers a diverse product matrix, including integrated stoves, ovens, dishwashers, and water purification systems, aiming to create a comprehensive and healthy home environment [4] - It has established partnerships with major home improvement retailers and expanded its online sales channels through platforms like Tmall and JD.com [4] Group 6: Future Outlook - Looking ahead to the second half of 2025, the company will focus on core business areas, enhance product diversity, and deepen channel integration to promote sustainable high-quality development [5] - The company aims to solidify its internal capabilities and seize new opportunities during the industry's adjustment period [5]