Sou Hu Cai Jing·2025-10-11 02:58Core Viewpoint - The establishment of the "Wawa Xiaozong" brand under Hongsheng Beverage Group marks a strategic shift following the resignation of Zong Fuli from Wahaha Group, driven by compliance issues regarding trademark usage [3][5]. Group 1: Company Structure and Changes - Hongsheng Group is a wholly-owned subsidiary of Hengfeng Trading Co., Ltd., with Zong Fuli as the legal representative and general manager, while Zong Fuli's resignation from Wahaha Group was effective on September 12 [3]. - Following Zong Fuli's resignation, several subsidiaries of Wahaha have undergone business changes, rebranding to the "Hongsheng" system, including companies in Nanyang, Shanxi, and Hulin [3]. - Hongsheng Beverage Group was initially established in 2003 as a contract manufacturer for Wahaha and has since expanded its operations to include beverage production and upstream supply chain solutions [3]. Group 2: Trademark and Brand Development - Hongsheng Beverage Group has submitted numerous trademark applications for "Wawa Xiaozong" across various categories, including food and beverages, with some applications already undergoing preliminary review [3]. - A notice from the "Hongsheng System" indicated that due to the need for unanimous shareholder consent for the use of the "Wahaha" trademark, the company plans to transition to the new brand "Wawa Xiaozong" starting from the 2026 sales year [5]. Group 3: Ownership and Shareholding Structure - Zong Fuli holds significant positions in over 210 associated enterprises, with more than 200 currently operational, including key entities like Wahaha Commercial Co., Ltd. and Hangzhou Wahaha Group Co., Ltd. [5]. - The shareholding structure of Wahaha shows that the state-owned Wen Shang Lv Investment Holding Group holds 46%, Zong Fuli personally holds 29.4%, and the grassroots union holds 24.6% [5].