大数据观察丨租车自驾游 消费新需求

Core Insights - The rental car market is experiencing significant growth, driven by an increase in self-driving tourism during the recent National Day and Mid-Autumn Festival holidays, with daily rentals averaging 650,000 vehicles and peak rentals exceeding 700,000 vehicles, marking an 18% year-on-year increase [1][3][4] Market Activity - The rental car market is becoming increasingly active, with diverse user demands. The trend has shifted from business to leisure, with approximately 55% of rental orders now for tourism purposes. The 18 to 35 age group constitutes about 60% of rental users [4][5] - The average rental period has notably increased, with multi-day rentals seeing double-digit growth compared to the summer season [3][4] Consumer Trends - Consumers are prioritizing service quality, immersive experiences, and emotional value, making rental cars a popular choice for personalized travel experiences [5][6] - Events such as music festivals and sports games are driving rental orders, particularly in regions with limited public transport options [6][7] Supply Side Developments - The rental car industry benefits from an improved transportation network and upgraded rental services, which lower barriers for users and expand market potential [6][7] - The integration of technology, such as mobile apps for easy rentals and enhanced service features, is improving user experience and operational efficiency [7][8] Industry Challenges and Solutions - The surge in rental demand highlights the need for robust service management capabilities to address complexities in vehicle management, insurance, and traffic violations [8][9] - The industry faces challenges such as vehicle condition variability and consumer rights protection issues. Ongoing efforts include enhancing service quality, establishing a credit system for rental companies and users, and improving emergency response capabilities [9]