Sou Hu Cai Jing·2025-10-11 05:12Group 1 - The event "2025 Wanning Heat Wave Consumption Season and Qingdao Beer Carnival" will start on October 12 and last for 9 days, featuring six major segments: eating, exhibitions, performances, tourism, shopping, and entertainment [1][3] - The event aims to integrate culture, tourism, and trade, enhancing music and food culture to empower tourism and create new multi-dimensional consumption scenarios, thereby supporting local government in cultivating new consumption growth points [3][5] - A key highlight of the event is the innovative exploration of the "ticket root economy" model, allowing citizens and tourists to enter without purchasing tickets, while vendors offer exclusive discounts, creating a complete cycle of "consumption—performance—re-consumption" [5][7] Group 2 - The event is organized by China National Radio Culture Media (Hainan) Co., Ltd., with guidance from Wanning City Tourism and Culture Broadcasting Sports Bureau and Wanning City Commerce Bureau, and support from Qingdao Beer [7]