Model Y后驱长续航版亮相工信部新车公示!特斯拉在华开启多维度产品攻势背后:销量毛利双下滑

Core Viewpoint - Tesla is launching a new version of the Model Y, which is expected to be priced around 280,000 yuan, as part of its strategy to enhance market competitiveness amid declining sales and profit margins [1][4][7]. Group 1: New Product Launch - The new Model Y features a three-element lithium battery and a single motor with a peak power of 225 kW, which is an increase of 5 kW compared to the current Model Y [2][4]. - The new Model Y retains the design of the existing version and has the same dimensions, with a length of 4797 mm, width of 1920 mm, height of 1624 mm, and a wheelbase of 2890 mm [2][4]. - Tesla has been actively launching new models in China, including the Model Y refresh and the long-range rear-wheel-drive Model 3, as part of a multi-dimensional product strategy [4][6]. Group 2: Sales and Market Strategy - Despite a 7.3% year-on-year increase in global deliveries to 497,000 units in Q3, Tesla's total deliveries for the first three quarters of 2025 are down approximately 5.9% compared to the same period in 2024 [7][8]. - Tesla's overall gross margin has declined from a peak of 25.6% in 2022 to 18.25% in 2023, with the automotive sales gross margin dropping from 26.2% to 12.5% in Q1 2023 [7][8]. - The company is shifting its focus from electric vehicles to artificial intelligence and robotics, indicating a strategic reevaluation of its long-term business goals [8]. Group 3: Market Reaction - Following the announcement of strategic changes, Tesla's stock price fell by 5.06%, resulting in a market capitalization loss of approximately $7.322 billion [8].