还原宗馥莉“接班”娃哈哈20个月的精心布局，国民品牌将走向何方？

Core Viewpoint - The resignation of Zong Fuli from her positions at Wahaha Group marks a significant shift in the company's leadership amidst ongoing family disputes and brand transitions following the death of founder Zong Qinghou [1][18]. Timeline of Events - February 25, 2024: Zong Qinghou, the founder and chairman of Wahaha Group, passed away [3]. - April 1, 2024: Zong Fuli became the legal representative of several Wahaha-affiliated companies [3]. - July 18, 2024: A resignation letter from Zong Fuli surfaced, indicating conflicts with shareholders [3]. - July 22, 2024: Wahaha publicly stated that Zong Fuli would continue her role [3]. - August 29, 2024: Zong Fuli fully took over Wahaha Group [3]. - September 1, 2024: Changes in the board of directors occurred, with several original executives exiting [3]. - September 10, 2024: Old employees initiated legal action regarding equity recovery from a 2018 employee stockholding meeting [3]. - December 2024: Wahaha announced a tender for maintenance and market deployment of 100,000 smart ice cabinets [3]. - February 12, 2025: Wahaha issued a statement regarding the transfer of 387 "Wahaha" trademarks, citing "historical legacy issues" [4]. - May 2025: Wahaha began expanding production while facing operational halts in 18 production lines [6]. - July 2025: Legal disputes among Zong Fuli and her siblings became public [7]. - August 1, 2025: A Hong Kong court froze overseas trusts, preventing Zong Fuli from misusing trust funds [8]. - September 12, 2025: Zong Fuli officially resigned from her positions at Wahaha Group [11]. - October 10, 2025: Wahaha confirmed Zong Fuli's resignation [1]. Brand Transition - Zong Fuli's resignation is linked to compliance issues with trademark usage, leading her to focus on her own brand "Wah Xiaozong" [1][12]. - An internal notice indicated that Wahaha might start using the new brand "Wah Xiaozong" from 2026 [12]. Family and Legal Issues - The ongoing legal disputes among Zong Fuli and her siblings have brought family conflicts to the forefront, raising concerns about the management of the company and its assets [16][17]. - The involvement of the Hangzhou municipal government in the disputes over Zong Qinghou's estate indicates potential implications for state-owned asset management [17].