宗馥莉辞职 “娃小宗”能否扛起大旗？

Core Points - Wahaha Group is experiencing significant internal conflicts, highlighted by the resignation of Zong Fuli from key positions on September 12 [1][3] - Zong Fuli's resignation is reportedly linked to issues regarding the compliance of the Wahaha trademark usage, prompting her to focus on her new brand "Wawa Xiaozong" [1][5] - The internal strife within Wahaha Group has become more public, raising speculation about Zong Fuli's future intentions [3][4] Shareholding Structure - The current shareholding structure of Wahaha Group includes three parties: Zong Fuli holds 29.40%, Hangzhou Shangcheng District Wen Shang Lv Investment Holding Group Co., Ltd. holds 46.00%, and the Wahaha Group grassroots trade union holds 24.60% [4] Trademark Issues - The controversy surrounding the "Wahaha" trademark has been a significant factor in Zong Fuli's decision to resign, as the trademark's usage requires unanimous consent from all shareholders [6][5] - The trademark is valued at over 90 billion yuan [6] New Brand Launch - Zong Fuli has chosen to exit Wahaha and establish her own brand "Wawa Xiaozong," which has already introduced a sugar-free tea beverage [7] - The effectiveness of the new brand "Wawa Xiaozong" as a competitive tool remains to be seen [8]